Our Founder

Based outside of Chicago, IL, Keli Smith is a serial entrepreneur and founder of KAIKE (pronounced ‘cake’), a plant-based skincare brand on a mission to celebrate melanin-rich skin.

Keli launched KAIKE in 2015 after her own struggle to find clean skincare products formulated for her eczema-prone, melanin-rich skin. What she was unable to find on beauty shelves, Keli created with clean yet effective skin treats that are as easy and enjoyable as a piece of cake.

What began as mixing up oils + butters in the kitchen has grown into a brand serving up decadent, award-winning skincare to celebrate the beauty of melanin-rich skin everywhere.

In addition to being a beauty founder, Keli is also a mom of five and advocate for mompreneurs and tired mothers everywhere. Through strategic coaching, she is helping boss moms everywhere move from overwhelmed to celebrating every moment.